We created a destination that fit the multi-screen lifestyle of our target audience and served as a unique California-soaked content experience for visitors. We leveraged HTML5 to technically achieve a dynamic, platform-agnostic site. The site quickly presented the user with two options: scroll up to explore the current brand campaign, or scroll down to open a media drawer with instant previews of the most current content in the site - including blog posts, image sets, and live social feeds.
The centerpiece of the site was a live Google Maps integration of the state of California. PacSun and their army of brand ambassadors supplied a steady stream of content from California’s most interesting and inspirational places.
The site was a runaway hit. It enjoyed hundreds of thousands of views and social shares, and the time spent on the site far exceeded PacSun’s expectations.